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Digital marketing that actually fills beds

I help treatment centers get more patients without guessing where the money went.

I'm Forrest Kelly. I've spent years in the trenches of PPC, SEO, and patient acquisition for mid-sized addiction treatment and behavioral health programs. If your ads are spending and your phones aren't ringing the way they should — or you're not sure which channel is actually driving admits — that's the problem I solve.

Get the free Patient Acquisition Scorecard See paid sessions

North Tustin, CA · 949-710-3840 · Worked with operators like Tunnel Vision and private programs across CA & beyond

“Having worked with Forrest in the past I can say the quality of work and customer service is top notch. Not once did a question go unanswered… His knowledge and expertise proved dividends in our returns.” — Derek Walsh
“As a client of Forrest for several years, I was extremely impressed with his professionalism, innovation and work ethic. He had helped me build several brands from the ground up! 5 stars.” — Stephen Carmel
“I have used Forrest for countless marketing efforts… Forrest played a key role in getting my company off the ground, and helped pave the way for great brand awareness and a strong footprint in SEO.” — Buddy Clay
Free lead magnet

Free Patient Acquisition Scorecard

A 7-point look at spend → lead → call → admit. Enter your name, work email, and website — I’ll send the scorecard PDF and next steps.

  • Where paid spend is leaking before the phone rings
  • Call → assessment → admit handoff gaps
  • Tracking that actually ties to census
  • Clear keep / kill / fix priorities

No spam. I’ll use this to email your scorecard and follow up about the Audit / consulting only if it’s useful.

Check your inbox — I’ll send the scorecard shortly.

Thanks for requesting the Patient Acquisition Scorecard. Watch for an email from Forrest with the PDF and next steps.

Three ways to work together

Pick the format that matches how stuck you are — not a menu of upsells.

Flexible · Broader digital OK

Open Consulting

$1,000 / hour

Book what you need

Bring the messy problem. We'll cut it down. Campaign rebuilds, landing critique, SEO triage, agency oversight, tracking that ties to revenue — treatment is my sweet spot; other digital operators welcome.

Best for: Owners who already know the issue and need a sharp second brain for an hour.

  • Focused hour on your agenda
  • Screen-share teardown or whiteboard strategy
  • Notes / action list after
  • Same rate in or outside treatment marketing
Book an hour — $1,000
Deep dive · Roadmap

Half-Day Strategy

$2,500 flat

~4 hours live + prep

Half a day to get your acquisition story straight — positioning, channels, creative, tracking, sales handoff, and what “good” CPA should look like for your census and payor mix. A 90-day plan you can hand to your team.

Best for: Scaling, rebranding, new level of care, or rebuilding after a bad agency stretch.

  • Prep questionnaire + account review beforehand
  • ~4-hour working session (breaks included)
  • 90-day priority roadmap + channel recommendations
  • Follow-up with decisions, owners, checkpoints
Book a half-day — $2,500

Numbers, not vibes

I care about admits and cost per admit — not vanity metrics. Recent anonymized work for a residential / outpatient operator: we tightened creative, landing, and call routing and landed around $4,485 CPA across 26 admits in a competitive market. That's the kind of math I optimize for.

I've also partnered with teams at Tunnel Vision and other private programs on paid search, SEO footprint, and patient-facing funnels. Happy to talk through what applies to your census goals on a call.

$4,485CPA (anonymized engagement)
26Admits in that window
Tunnel VisionNamed partner (with permission)

Dead simple

No 12-slide kickoff. We get into the accounts and leave with owners.

01

Pick the format

Audit, hourly, or half-day. Pay via Stripe (or invoice if you need it).

02

Share access

Ads, analytics, call tracking, CRM exports. More before the call = less wasted clock.

03

We work live

Zoom, screen share, real accounts. No theater.

04

Owners + next steps

Written notes same day or next morning. Stay on hourly if you want me in the loop.

I'm in North Tustin, CA (PT). Most clients are remote; on-site by arrangement.

Projects & more

Other things I’m building around North Tustin and Orange County.

Forrest’s List

A directory of trusted local contractors — recommended by neighbors who’ve actually hired them. Homeowners get $20 to share who did great work (and photos).

Open Forrest’s List →

Tustin Civic Map

Interactive map of Tustin’s capital budget, pavement condition, and RHNA housing progress — pulled from public records, not a city product.

Open Tustin Civic Map →

FAQ

Straight answers before you book.

What’s the free Patient Acquisition Scorecard?

A short 7-point checklist covering spend → lead → call → admit. Enter your name, work email, and website on this page and I’ll email you the PDF with next steps — no fake download link, no spam. If the Audit or consulting looks useful after that, we can talk.

Who is this for?

Primarily owners and marketing leads at mid-sized addiction treatment and behavioral health programs. Hourly consulting is open to other digital businesses that want frank PPC/SEO/funnel help.

Do you take over my ads long-term?

These offers are consulting and strategy. If you need ongoing execution, we can talk about a separate retainer — or I'll point you at people I trust. No bait-and-switch into a 12-month lock-in on the sales call.

What do I need to prepare?

Admin access (or exports) for Google Ads / Meta, GA4, call tracking, and a rough sense of monthly spend + admits. For the audit and half-day I'll send a short questionnaire.

Can you work with my existing agency?

Yes. A lot of the value is translating “agency speak” into owner decisions — keep, cut, or redirect. Bring them on the call if you want.

Refunds?

If we can't meet or you cancel with reasonable notice, we'll reschedule or refund. Once we've done the live session and delivered notes, the engagement is complete.

How do I pay / book?

Start with the free scorecard if you want a low-friction first step. For paid sessions: Calendly for the slot, Stripe for payment (or ACH/invoice on request). Questions first? Call or text 949-710-3840.

Prefer to talk now? Book a paid session.

Grab the free scorecard first if you want the checklist in your inbox — or skip ahead and book an Audit, hour, or half-day when you’re ready to get into the accounts.

Get the free scorecard Book the $1,500 Audit Book $1,000/hr Book the $2,500 half-day

Forrest Kelly · North Tustin, CA 92705 · 949-710-3840 · forrestkelly.com